Getting the Word Out

design for business card for Identity Function

There are lots of reasons this blog exists. The largest part of it is because I love books and the process of making stories to go into books so I enjoy talking about those things. Another very important part is keeping myself accountable to my own goals. However, I also want to pimp my words occasionally – the primary purpose of this blog is not marketing, but it may occasionally be used as part of my marketing toolkit.

To that end, I have been designing a new logo for the blog (which is now the site icon) and have been designing business cards which I can hand out when the opportunity presents itself. Here’s the colour image I’ve been working on (the black and white image is the same, but with a white ‘I’ bordered by a thin black line).

When it comes to marketing my books proper, I will be taking a lot of cues from the successes that Laura Stanfill has had with Brave on the Page.

What about your own marketing efforts? How do you encourage people to read your stories?

2 Replies to “Getting the Word Out”

  1. Ian says:

    Definitely not my forte. I have a Twitter account (which is neglected) and a blog (which I don’t often update), so I think it’s fair to say I’ve failed at this so far. As much as I understand the importance of building an audience, I feel like I want to have more product out there before I put too much effort into it. Right now, I really only have a few published short stories and poems, and I want to have more of a foundation of work before I spend time on promotion. Even as I write this, it doesn’t sound quite right, but there it is.

    1. Dunx says:

      It is hard – I readily confess that I don’t know what I’m doing. My Twitter account has languished for years – I have been trying to tweet more regularly of late, but I really am not engaged there because of the time commitment.

      The best advice I have heard is to be genuine online, whether on a blog, or Facebook, or Twitter – the estimable John Scalzi made note the other day of an author who used a Twitter account to only post promotional links, which is behaviour indistinguishable from a spambot, and I have heard similar observations from others.

      There was also some interesting commentary on this week’s Writing Excuses saying that while some people have managed to be successful with one book in print and a blog, a higher rate of success is derived from spending the energy which would go into a blog on writing more books.

      So, we do what we can and what we are comfortable with – if we give it our best, at least we know we tried.

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